Stickers are now LIVE on Snapchat App

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Snap
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Snap moments

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snapchat

Company: Snap Inc. Ltd (Snapchat)

Company: Snap Inc. Ltd (Snapchat)

Company: Snap Inc. Ltd (Snapchat)

Role: Creative Director

Role: Creative Director

Role: Creative Director

Creative Responsibilities: Copywriting & illustration design.

Creative Responsibilities: Copywriting & illustration design.

Creative Responsibilities:
Copywriting & illustration design.

Project Overview:

This project explores the creation of Snapchat stickers and filters specifically tailored for the Indian audience. By focusing on cultural nuances such as food, pets, and friendship, the designs resonate with users, celebrating the "mahol" of everyday life in India.

Project Overview:

This project explores the creation of Snapchat stickers and filters specifically tailored for the Indian audience. By focusing on cultural nuances such as food, pets, and friendship, the designs resonate with users, celebrating the "mahol" of everyday life in India.

Project Overview:

This project explores the creation of Snapchat stickers and filters specifically tailored for the Indian audience. By focusing on cultural nuances such as food, pets, and friendship, the designs resonate with users, celebrating the "mahol" of everyday life in India.

Tools Used:

Tools Used:

“These stickers and filters capture the spirit of Indian lingo. Our users love them.”

– Client testimonial

“These stickers and filters capture the spirit of Indian lingo. Our users love them.”

– Client testimonial

What Challenges I faced:

One of the primary challenges was ensuring clear communication between teams, particularly during the approval process. There were two rounds of clearance— one from the team at Kiblind Agency & the other from Snapchat. The difficulty laid in conveying the cultural nuances of phrases that made sense in Hindi & Punjabi but lost their meaning when directly translated into English. To address this, I created a word memo explaining the meaning of each sticker. This not only helped clarify the content during the approval process but also served as a useful reference for the teams whenever there were any doubts.

What I gained in return:

This project gave me the confidence to stand by my designs and trust my creative thinking. Successfully handling my first big project also helped me overcome self-doubt, especially as they extended my contract twice, keeping me on for extra months. It was incredibly rewarding to see my designs spark happy interactions and make even a small difference.

And, of course, the financial reward was a nice bonus!

What steps shaped this project?

What steps shaped this project?

What steps shaped
this project?

1


Research

I began by understanding the target audience (aged 19-35) through a deep dive into daily Indian lingo, particularly focusing on what resonates with Hindi and Punjabi speaking Snapchat users. This research informed the categorisation of themes & aesthetics for the final designs.


Research

I began by understanding the target audience (aged 19-35) through a deep dive into daily Indian lingo, particularly focusing on what resonates with Hindi and Punjabi speaking Snapchat users. This research informed the categorisation of themes & aesthetics for the final designs.

2


Concept Development

This phase began with initial sketches and mood boards that explored the core ideas for each design theme. I started by creating a set of three stickers to establish the tone and visual style, ensuring consistency across both the stickers and filters.


Concept Development

This phase began with initial sketches and mood boards that explored the core ideas for each design theme. I started by creating a set of three stickers to establish the tone and visual style, ensuring consistency across both the stickers and filters.

3


Iteration

The designs were refined through feedback and consultations with the client. A key piece of feedback was to use non-skin colors like blues and purples for character skin tones to keep them neutral.


Iteration

The designs were refined through feedback and consultations with the client. A key piece of feedback was to use non-skin colors like blues and purples for character skin tones to keep them neutral.

4


Final Deliverables

The final designs were crafted & organised into themed folders. Designs were reviewed twice to meet the project’s goals & was accompanied by a memo explaining the phrases used. This approach ensured that the client received clear, well-organised, and effective designs ready for use.


Final Deliverables

The final designs were crafted & organised into themed folders. Designs were reviewed twice to meet the project’s goals & was accompanied by a memo explaining the phrases used. This approach ensured that the client received clear, well-organised, and effective designs ready for use.

Typography

I chose hand-drawn lines and type to maintain a raw, authentic feel,
reflecting the spontaneous nature of our daily snaps.

Color Scheme

Inspired by Snapchat's vibrant yellow and its energetic vibe, I selected bold, primary colors to match that vibrancy, ensuring the stickers and filters align with the app's lively aesthetic.

Typography

I chose hand-drawn lines and type to maintain a raw, authentic feel, reflecting the spontaneous nature of our daily snaps.

Color Scheme

Inspired by Snapchat's vibrant yellow and its energetic vibe, I selected bold, primary colours to match that vibrancy, ensuring the stickers and filters align with the app's lively aesthetic.

© Chirpydoodler 2024

Email: chirpydoodler@gmail.com

Email: chirpydoodler@gmail.com

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