With each new project, I tailor my design process to create a workflow that complements me & the client as a team. However, a foundational approach guides each project. We start by getting in sync—reviewing the project brief & having an open conversation about what we’re aiming to create together. We figure out our roles, timing, & the flow of ideas. Then, I sketch out the initial ideas, we refine them together, & before finalizing, I make sure we pause to step back & see how it all fits—not just visually, but in how it connects with the story we’re telling. That way, the final design isn’t just a product, but also a story worth knowing.